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CRM comparison: what to choose for your business

We implement all four platforms, so we compare them honestly: each one has tasks where it beats the others.

The short answer

You need a CRM plus tasks, telephony and the whole team in one system

→ Bitrix24

A small sales team, all communication in messengers, simplicity matters

→ amoCRM

Complex, non-standard processes that change often

→ Creatio

A large company on Microsoft 365 with enterprise requirements

→ Microsoft Dynamics 365

Bitrix24

Small and medium businesses that want the CRM and all team work in one system.

Strengths

  • CRM, tasks, projects, contact center, telephony and websites in one product
  • Messengers and social media in one queue
  • Robots and business processes without coding
  • Cloud or self-hosted

Limitations

  • Lots of features — easy to get lost without setup
  • Complex enterprise scenarios need custom development

amoCRM

Sales teams that work in messengers and want a simple pipeline.

Strengths

  • Simple interface, quick start
  • Strong messenger handling
  • A clear deal pipeline

Limitations

  • CRM only: team tasks, inventory and accounting via third-party services
  • Cloud only

Creatio

Medium and large companies with complex sales, service and marketing processes.

Strengths

  • Low-code platform: processes are configured visually
  • Strong business process automation (BPM)
  • Flexible for non-standard scenarios

Limitations

  • A longer, more expensive implementation project
  • Overkill for small sales teams

Microsoft Dynamics 365

Large companies and holdings working in the Microsoft ecosystem.

Strengths

  • Enterprise-grade security and scalability
  • Integration with Microsoft 365, Teams and Power BI
  • Modules for sales, service, marketing and finance

Limitations

  • The most complex and longest implementation
  • Needs qualified support

Detailed comparison

CriterionBitrix24amoCRMCreatioMicrosoft Dynamics 365
Business sizeSmall and medium, growingSmallMedium and largeLarge, holdings
Speed to launch3/33/32/31/3
Ease of use for reps2/33/32/31/3
Messengers and social media3/33/32/32/3
Process automation2/31/33/33/3
Team tasks and projectsBuilt inBasicVia modulesVia Microsoft 365
Inventory and accountingBuilt-in inventoryVia integrationsVia integrationsSeparate Dynamics 365 modules
HostingCloud or own serverCloudCloud or own serverCloud or own server
Cost of ownership1/31/32/33/3

●●● — the most (for cost — the most expensive). The comparison is based on our implementation experience, without prices: cost depends on the plan, number of users and tasks. The ●●● marks are our assessment, not official vendor data.

Not sure what to choose?

Take the CRM audit — based on the result, a business analyst will recommend a platform for your processes.

Take the CRM audit

Let's start with a diagnosis of your business

Leave a request — a business analyst will contact you, review your current processes and propose an implementation plan and the right Bitrix24 plan.

What happens after you send a request

  1. We call or message you within an hour during business hours — already knowing your task
  2. A free 30-minute diagnosis: we review your processes and show Bitrix24 on your own examples
  3. You get an implementation plan and a license estimate — the decision is yours, no pushy calls
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