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CRM for fitness clubs: from trial session to membership renewal

Trial bookings, membership sales and renewals, client reminders and win-back of people who stopped coming — without spreadsheets or manual calls.

Already working at
Fitness, beauty and services

Sound familiar?

This is where almost all our clients in this field start.

Trials don't convert

Someone came for a trial session — and nobody ever contacted them again.

Memberships expire silently

Renewal comes up only after the client has moved to another club.

Clients quietly disappear

Nobody notices a regular client has stopped coming.

Bitrix24

The pipeline we set up

Every stage has its own tasks, deadlines and owners. Deals don't get stuck between stages.

  1. 01Request
  2. 02Trial session
  3. 03Offer
  4. 04Membership purchase
  5. 05Renewal
  6. 06Win-back

What the CRM does on its own

Trial booking

A website or DM request instantly becomes a booking with a reminder.

Follow-up after the trial

The rep gets a task to call and offer a membership.

Timely renewals

The CRM flags memberships that are about to expire.

Win-back

Clients with no visits move into a separate win-back pipeline.

Integrations

Channels and integrations

Messages from every channel instantly become deals in one pipeline.

All integrations →
CRM

What the manager sees

Reports build themselves — no Excel, no manual summaries.

  • Trial → purchase conversion
  • Renewals and churn
  • Sales by trainer and rep
  • Client sources
Already working at

Vlad Fitness: trial session booking, membership sales and renewals, client reminders and win-back of people who stopped coming.

All case studies
FAQ

Questions

Does it fit a beauty salon or studio?

Yes, the model is the same: booking, visit, repeat sale and client win-back.

Can reminders go out via WhatsApp?

Yes. Once WhatsApp is connected, reminders and messages go to clients from the CRM.

Will trainers use the CRM?

Yes, with limited rights: each sees their own schedule and clients.

Let's start with a diagnosis of your business

Leave a request — a business analyst will contact you, review your current processes and propose an implementation plan and the right Bitrix24 plan.

What happens after you send a request

  1. We call or message you within an hour during business hours — already knowing your task
  2. A free 30-minute diagnosis: we review your processes and show Bitrix24 on your own examples
  3. You get an implementation plan and a license estimate — the decision is yours, no pushy calls
+374 98 342 320 info@bic.am @bi_construct 6/1 Abelyan St, Yerevan

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